Dear Confashion


New at The Boudoir Salon, Arabic calligraphy nail art. For more info, please click here.

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Aditi is founded by an individual who values and appreciates unique handmade jewelry.Therefore, Aditi is constantly on the lookout for beautiful one of a kind jewelry that end up truly belonging to their owner and nobody else. 

Have you ever spent a fortune on an a piece of jewelry only to end up bumping into another person wearing the same exact item for the same exact occasion? If so, then you can probably imagine how unpleasant that is.  Aditi believes that Jewelry are one of the most effective ways of self expression and there is no better way to express yourself than with a carefully handcrafted one of a kind jewel.


To place an order please send an email to Aditi.kuwait@gmail.com with the item no. as shown on their facebook page album. Make sure to include your phone number and they will call you to schedule a pick up/delivery date. 




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Effa,  brand created by Saudi Arabian national who is currently based in Dubai, offers a luxurious collection of caftans and evening gowns. Having graduated with a BA degree in Fashion, she began her career working as a brand manager and fashion buyer. Her role gave her invaluable experience with internationally acclaimed brands such as Christian Lacroix, Emanuel Ungaro, Valentino and John Galliano.

Influenced by the designer brands she worked on and inspired by Middle Eastern culture, her designs reflect her experiences. Focusing on femininity, her abayas are cut so that they emphasise and enhance the female form. To find our more about Effa, please click here



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Kuwait-based online shop Trendy Fanatics have received the latest collection of Jennifer Ouellette's Spring/Summer headbands. Grab yours now and stay trendy and fashionable.

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Check out Joury's, a Kuwait-based brand known for its Swarovski embellished accessories, newest collection of hand made covers for Blackberry and iPhone designed with Swarovski crystals and decorative unique elements. They are now available on Online boutique KARKOOSHA for worldwide delivery.


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New Spring Summer 2012  bracelets from Royal BLUSH

They come in calf and salmon skin
different sizes, colors and shapes.  

Royal BLUSH's chosen leather stands for a gentle vegetable tanning, with bark and roots handcrafted and plaited in the EU and Switzerland.  It uses next to the general vegetable tanned leather (tanning with bark) Nanai salmonleather, The salmon skin stems from certified bio salmon farms from Ireland, Incredibely exotic and sustainable.
   
Visit Ms.Dantel Boutique located in Salmiya, Salem Al-Mubarak Street,Galleria 2000 Mall. For further inquiries, please call (965) 2575 0808 or send an e-mail to info@msdantelboutique.com.


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Please click on image to enlarge.  For more details, please check their facebook link.


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A  new Kuwaiti business called style and more q8 has just launched. Click here for more.

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NOONOPiNK is back with a new February Kids collection to celebrate Kuwait's National and Liberation days. Pieces are limited and are available by order. If interested, please call/SMS (+965) 9990-7011.


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T-Shirt Policy London has launched its 1st Boutique Range. Exclusively for their shop at ASOS UK. If you would like to place an order, orders can be placed starting 7th February to 11th February 2012. Send an email to natasha@tshirtpolicy.com, or you can send a tweet to @tpolicylondon, or on their Facebook page.





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Remember last time when a cancer patient Abdul Kareem was helped by a group of kind bloggers who made quite a buzz that he actually got several sponsors?
Well today there is another case. Having a sponsor is their last hope. Check out this adorable little baby. His mother is a Kuwaiti and his father is a Syrian. He has leukemia, and needs bone marrow transplant to live but non of his family members are matches to donate to him so they found him a donor in India but they need a sponsor to donate 37 thousand KDs so he can have it.

For further information or to help, please click here.

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BiSHT Collection brings you a unique and colorful selection of modern bisht for your family and friends gatherings. To order and for more info, please call (+965) 9944-8227.







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Looking for clothes for Eid al watani for girls and boys in various design? Then check out Cut and Stitch. For further inquires or orders, please call (+965) 2240-0232. Their opening hours are Saturday-Thursday. Daytime 9am - 1pm and evening 4pm - 9pm. 


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Check out this preview of Lucky Nooni's Spring/Summer 2012 collection. The collection incorporates the latest trends, colors, and excellent craftsmenship, and comes in limited pieces to ensure exclusivity to Lucky Nooni's customers.

For more about the brand, and where it is stocked please click here.



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A UK-based uni-sex t-shirt brand LB has just launched on  Karkoosha. LB t-shirts are the  next trend and hype in Europe. Kuwait-based online exhibition Karkoosha has received the first set of T-shirts in the GCC and the Middle East. The brand resembles pop art of our generation, and is inspired and designed by world known designers. To shop, click here



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T-Shirt Policy London has launched a new collection exclusively for Kuwait for Valentines Day, The T-Shirt is in white, with a chic digital print, in black and red. This is their 1st t-shirt that has colors in it. The T-shirt comes in sizes small, medium, and large.

The T-shirt is exclusively available at My Lollipop Boutique, located at Villa Karizma opposite to Al Amiri Hospital in Sharq.

For further updates, follow T-Shirt Policy London on facebook here and on twitter here

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The new spring summer 2012 collection from Jewels by Sogol is out with a funky new name of Bling me a skull. Inspired by skulls, this collection has been designed in a way to celebrate the “rocker chic” style of women.  With its unique colors of blue, orange, yellow and pink, giving women a chance to splash out this spring with freshness. The collection ranging from bracelets, rings to earrings, woman can boldly show off their edgy side. With the new collection dazzling with fine crystals, allowing women to accessorize their inner fierceness. Bling me a skull surely shows that skulls can be used to brighten up a look, rather than the typical dark look.


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Introducing N Unique Style, a new Qatar-based abaya brand. Each abaya has a special name. The brand offers some limited edition abayas with different styles. The second collection of the brand focuses on the essence of being a young woman and. Each Abaya has a different name which is meaningful to the designer of N Unique Style, who studied art at Qatar University. The prices are from 800-1200 QR. And orders can be shipped and delivered to any GCC country. 

You can view the entire collection by clicking here. For further information or inquiries, please call (+974)7700-7509 or send a BBM message to 2615A9C0. 





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Hands down, I honestly think that Pom D'api boutique has the best selection of kids shoes in Kuwait. The store offers the most complete selection of stylish, comfortable shoes for babies, infants, toddlers and kids.  From sandals (and gladiator styles too!) in the yummiest colors to funky sneakers that will add the right amount of coolness to your kids. This is a must-go destination for your kid's new season purchases. 

Pom D'api Boutique is located at Discovery Mall's ground Floor. For further inquires, please call (+965) 2291-3634.



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While we are all enjoying the cool winter days here in the Gulf region , it is time to start getting ready for the summer holidays. Fresh on to the rails is baruni's spring-summer 2012 collection - a great place to look for a range of styles for packing this summer. Think sleeveless pleated knee-length dress in 100% cotton. Cool in white with a touch of color, the dress is perfect for long lazy days in the sun. When the day cools and cocktail hour calls, baruni suggests an asymmetric knee length dress in a sophisticated silk blend combining simplicity and style. For those evenings you need to make a strong statement - the perfect solution is a shimmering evening dress in cotton to keep you cool as the evening hots up. Any one of these three is bound to impress and in today's economic climate are surprisingly recession-friendly in price.

All will be available at Aura-b from first week of March.

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Palestyle, one of Dubai's most sought-after clutches and jewellery ethical fashion brand, in association with Fashion Compassion, is proud to announce that they have been chosen to exhibit at The British Museum's boutique, The Greenville Room in London. The  Palestyle collection will coincide with The British Museum's Hajj Exhibition and the museum will be stocking a collection of signature clutches and wallets, crafted from genuine leathers and adorned with gold-plated Arabic calligraphy, with 5 translations: Secret of Your Beauty, Magic of Your Eyes, So Adorable, Like An Angel and Charming as the Moon. In addition to an exclusive clutch designed especially for the exhibition.

Palestyle commits to improve the lives of Palestinian refugee women who gain empowerment by working on the brand's handmade embroidered pieces. In addition, a percentage of the company's sales go to social projects supporting the refugee women, their families and communities.

It's such an exciting opportunity for  Palestyle to be the first Social Fashion Brand from Dubai featured at the British Museum & an entity which celebrates human history and culture. In the UK,  Palestyle is sold through  Fashion Compassion, an ethical fashion retailer that works with socially responsible luxury brands from the developing world. Together promoting education, employment and self-sustainability for marginalized women in war-stricken societies, it is a monumental achievement for both  Fashion Compassion  and  Palestyle to be recognized in  The British Museum's exhibition.

One of the world's most prestigious centres celebrating human history and culture,  The British Museum will be holding its Hajj Exhibition from 26th January to 15th April of 2012. The exhibition aims to educate a global audience on the significance and history of the Islamic pilgrimage of Hajj, allowing non-Muslims to explore the faith visually through artwork, textiles and manuscripts dating back to the time of the Prophet Muhammad in the 7th century A.D.During the exhibition pieces from Palestyle's 2012 collection will be available for purchase at The Grenville Room boutique, located in the British Museum.


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First Emirati digital artist launches new collection at LFW‏

Emirati designer Sumayyah Al Suwaidi is set to showcase her A/W 2012 collection from her label SEEN during London Fashion Week.   

Launched in February 2010, SEEN’s limited edition floaty dresses have already been a huge hit with the ladies in the Middle East and is set to rock London Fashion Week next month! The designer behind the label, Sumayyah Al Suwaidi has been hailed as the first female Emirati digital artist, starting her journey back in 2001 with a series of digital paintings inspired by the late sheikh Zayed Bin Sultan Al Nahyan. She is an avid entrepreneur, illustrated by her ownership of one of the most famous multi brand stores in Abu Dhabi, 
‘Grafika’. 

Sumayyah Al Suwaidi was then invited to judge the Emirati designer of the year competition by Fashion Expo Arabia in 2009 and Preston University’s fashion designer of the year 2009. By supporting emerging 
fashion designers in her boutique, Sumayyah Al Suwaidi was inspired to create a label of her own. Her clothes are aimed at women from all walks of life, but ooze elegance, class, and luxury. 

Sumayyah Al Suwaidi’s fashion line has a range of styles: from abayas, kaftans, tunics to dresses and gowns. The philosophy is to create limited edition abayas and one of a kind dresses. No dress is made twice because she believes that every woman should be, and feel, unique in what she wears. 

Sumayyah Al Suwaidi is a multi-talented and creative lady and won the L’Officiel Award in 2010 for the Arab Woman of the Year under the category “Best new talent”. She was also chosen as one of the hottest people of the year 2011 by ITP’s Hot 100 as an entrepreneur. Adding to that, she was also nominated as Emirates Woman of the year 2011 by Emirates Woman Magazine as an achiever.  She was the only Emirati female to be chosen as Olay Arabia’s Brand Ambassador for the total 7 effects campaign 2011. 

Sumayyah Al Suwaidi will be presenting their quirky, fearless fashion at the prestigious “A La Mode” show hosted by LGN Events during London Fashion Week on 17th Feb 2012. 




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Karma is a pure egyptian brand that aims at reviving ethnic handcrafts in a new unconventional form to create a new version of contemporary ethnic chic. The creative brainchild behind this brand Dina Hafez took originality of the egyptian heritage  and mixed it up with hip designs and lively colors. The end results? A true statement on the Egyptian Authenticity, novelty, and artistry.

Find out more about  Karma  by clicking here. Follow Karma on twitter and facebook for its latest news and updates.

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Kuwaiti designer Maali Al Saleh will be showcasing her new collection titled The Audrey Hepburen collection at 52 degrees in Shuwaikh for a limited time.





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Welcome to the enchanting world of SevSev, the brainchild of the newly emerged Sevan Kouyoumjian. With a multicultural background of Eastern, Western and everywhere in between, Sevan has always found herself interested in everything textile and fashion. From her early years as a curious little girl, she was often lost in her own world of fashion making little dresses for her ample collection of Barbie dolls. “My grandmother and her sister were tailors in their prime years, so the thread of inherited passion for dressmaking and appreciation to detail and style has remained glaring in my instincts.” 

When the time arrived, naturally Sevan’s first choice for university education was Fashion and Textile Design. After passing the entrance exam, she received a letter congratulating her acceptance, and informing her that she has been enrolled in Visual Communication major, due to insufficient applicants for Fashion & Textile Design. “I’m not sure why I did not consider changing universities at the time, but I do know that form the very first class of Design Principals 1, the rest was history. I loved studying Graphic Design and I proved to have a very good eye for design, form and colour.”

The first arrow struck Sevan in the streets of Paris. “I was walking by a market place for handmade garments and accessories in a street in Boulevard Saint-Germain when a vintage broach sparkled at me. Once more, the rest was history.”

She returned to Dubai in 2009 and started setting up her own fashion line  SevSev. Each  SevSev piece has been created with great care to material, texture and colour to give the  SevSev woman a sense of effortless charm, beauty and confidence. Whether a lengthy breakfast with family or a night out with friends,  SevSev designs are irreplaceable signature pieces in every lovely and optimistic woman’s wardrobe. It is for women who are comfortable and proud of their femininity. 

SevSev Spring/Summer 11 collection was inspired by the journey of the  SevSev woman on a breezy summer day in her local town, writing her thoughts in her diary. With the use of random materials such as lace, bows, chains, beads and ribbons, this vibrant and unique collection is all you will need to start your adventure of summer love!

The next  SevSev collection is in progress. It will reveal a slightly edgier direction of feminine and expressive forms and colours. SS11 collection is available at all S*uce outlets, The Zoo and Aura-b.com. Soon to be available in other major retail and online stores across Dubai and the region. 

Visit  SevSev  Fashion facebook fan page to get in touch with Sevan, learn more about the brand.


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Ali Sharaf Photography is  a team of local talents from Bahrain who have worked with numerous indivisual talents/companies and famous names in the region. You can check out their portfolio here.

The team has recently worked on a photoshoot inspired by old Hollywood glamour with a modern twist. The team was in charge of every single details, from setting the surroundings to styling the model. Ali Sharaf Photography has kindly shared these lovely photos with Confashions. You can find out more by clicking here.



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Saudi-based Abaya designer Rawan Azhar and the creative mind behind Ta Marbota, a new Abaya's line for women who believe in their femininity, has just unveiled her new collection  titled Waves 2012. To view all the collection, please click here

For more information about Ta Marbota, please visit the brand's Facebook page and Tumblr site. For updates, please follow on twitter.  


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Dubai-based Abaya brand Visalli is the brainchild of two sisters since 2009 and they have been featured in many magazines and have participated in several regional fashion shows like Dubai Bride Show. Even though  Visalli  is focused on designing Abayas, it also presents shirts, leggings and dresses.

You can follow Visalli on twitter by clicking here. For further information or orders, please call (+971) 5677-57743.


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Explore your unlimited potentials, dive into your innermost nature and experience the elixir of life through Vinyasa flow yoga. Vinyasa, a Sanskrit word meaning movement led by breath, is a series of poses (asanas) initiated by the breath and linked together to form a complete practice. When practiced regularly, yoga brings strength, balance and flexibility to one’s body, but more importantly, yoga helps to cleanse the body and purify the soul. It creates a conscious body/mind connection and a sense of awareness that will eventually change one’s life.

Nouf Al-Ali, a passionate yogini, has been dedicated to the practice of yoga since 2006. She went on to pursue her teacher training certificate from Vibrant living Yoga, a registered school with Yoga Alliance, in order to share with everyone the philosophy and the beauty of yoga.

Bring your favorite yoga mat and come join us starting Monday Dec 19th, 2011 in Bayt Lothan, Salmiya.

Classes timing: Sun, Tue, Thu: 10am- 11am (ladies only). Sun- Wed: 5:30- 6:30pm and 7-8pm (ladies only).  Classes are on a drop in basis. KD5 per class.

For inquiries, please send an e-mail to PurityYoga@gmail.com. For updates, please follow Purity Yoga on twitter and facebook.





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