2014 was the year of the selfie, so for 2015 Online shopping site that stocks products from over 300 independent boutiques around the world FarFetch has invited me a while back to join their campaign to turn my back on the crowds, do things my own way and turning my back on the "selfie". Due to my day-to-day commitments I didn't get the chance to participate at the peak of the campaign, and now that I started enjoying my free time, I decided to write a post about it.
UNFOLLOW celebrates the singular style of the fashion-loving Farfetch customer through images seen from the back. I think this is plain genius! I have never been a fan of the selfies and it depicts a point of view of fashion truly showcasing the clothing without labels or famous faces and challenging consumers to seek out the unexpected, to unfollow the crowds. So here's my unfollow photo, shot in Berlin, Germany.