A Webby Wednesday on a Saturday, I know I know... but this just couldn't wait! Allow me to introduce you to WOLFF, a newly launched online boutique based in Berlin by Bedour Al-Saleh, a Kuwaiti who has worked in the fashion industry for several years in Istanbul and now resides in Berlin as well.
With carefully selected unique pieces from new and emerging designers from around the globe, WOLFF is THE fashion destination for e-shoppers who are after unique, fresh, and trendy fashion pieces that won't break the bank.
I took a tour around the online boutique and fell in love with a black wide-neck sweater with vegan leather fringe detailing and a slightly longer back. Price tag? €93!! What?!?! That's it??! That's around KD 33 only?!!! I'm so buying this!
According to Bedour's e-mail, The highlight on the website is not on brands but to shift the publics opinion from name to substance - the focus is on the pieces and how they are styled and the purpose of that is to inspire the client to move beyond labels. WOLFF Apparel offers pieces from a wide range of prices from 26 EUR for a skirt to 400 EUR for a leather bag - the point here is to offer someone for everyone and to create a true and true mid-range boutique. Amen to that!