New Designer: Coohem

One of the thing that I enjoy doing is scouting for new designers and new talents throughout the world, and recently I came across this fairly new Japanese brand called Coohem

Established in 2010, the brand offers a selection of casual chic and hip ready-to-wear using an innovative textile knitting technique. Their knit-tweeds are anti-granny and are mixed with fancy patterns and bright colors to give them a young and modern feel. All the process from selection of strings to combination of patterns and production of clothes are carried out by Japanese artisans, which translates to significantly high quality standards of garments. 

I'm sharing with you here photos of their AW 2014, published on their website. Check out their previous collection too, it's a sight for quirky cool eyes.