Webby Wednesday: other-shop.com

Thanks to my e-mail inbox, I came to know about a new online shopping destination called OTHER/shopThe site was founded in 2012 by former B Store directors Matthew Murphy and Kirk Beattie. Joined now, at the helm of the OTHER/woman collection, by Loukia Hay, formally of Matthew Williamson and Paul Smith.

Based on Kingly Street W1 and set over 2 floors the shop’s ethos is to support and nourish young and emerging talent from the fashion industry, continually looking for graduate collections that shine above the rest. It also sells its own brand OTHER/woman and established designer brands such as Peter Jensen, Cedric Charlier, Sophie Hulme, and Derek Lam.