Young girl, there's no need to feel down.

I said, young girl, pick yourself off the ground.
I said, young girl, 'cause JNBY is new to town
There's no need to be unhappy.

It's fun to shop at the J.N.B.Y.
It's fun to shop at the J.N.B.Y.

Ok my apologies to you (and the Village people!) I got carried away a bit, but it's been a while since I last seen a really cool boutique that won't break the bank! Allow me to introduce you to Shuwaikh's latest shopping destination JNBY, which stands for Just Naturally Be Yourself. Beautiful right?!

So I was invited by the super sweet owner Arwa Al Ghanim to have a first look at her recently open store. Basically, it's a contemporary design driven brand which first launched out of Hangzhou China, and now has over 600 stores worldwide. It offers a vast selection of apparel and accessories for women, kids, and men (well men is coming soon, actually this september so stay tuned!). 

Their women's selection makes any minimalist-loving heart skip a few fluttering beats. I can easily describe the designs in 4 words, functional, innovative, timeless, and extremely wearable! Think COS but with limited quantities, so you avoid these "who wore it better" situations, especially that we live in a small community. And the best part? The most expensive piece won't cost you more than KD 50! Total financial bliss! As for the kid's selection, it's more on the fun and colorful side, and can easily be mixed and matched with at least 2-4 items in-store (or even your kids wardrobe!). I have to worn you though, their sizes are a tad bit small (for women at least), but that's shouldn't be a problem if you're a fat-free lady. I bought 5 pieces from the store already, and planning on a re-visit very soon! Scroll down to get a quick view of the merchandise and the store. 

Big thanks to Arwa for your warm welcome and to Sara Al Abdul Kareem for the lovely presentation and modeling. ;)

J.N.B.Y.is located at Shuwaikh's Lily Center. Opening hours are from 10am to 1pm and from 4:30pm to 9:30pm.