Wednesday, March 19, 2014

Video: Proenza Schouler

"Pro-én-za Shoo-ler?!" But I always pronounced it as "Pro-én-za Skoo-ler", I said to my colleague once. I kept hearing different pronunciations and I have no clue what's correct. I couldn't quite figure out how to pronounce the brand's name, until I saw this video today, confirming I was right all along.

Proenza Schouler and Le Bon Marché Rive Gauche, the biggest and the oldest department store in Paris, present a film by HARRYS.

An experimental documentary, the film is portrait of the designers behind Proenza Schouler and utilizies a variety of visual formats to provide details about the designers' evolving inspirations while offering a look into their artistic practice. In presenting moments of suspended reality, the film attempts to capture the elusive creative process behind modern fashion design.

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