Tuesday, March 25, 2014

Event: Avenue32XTheOverdressed


Last Saturday I missed going to an exclusive shopping event hosted by Dana Al Khalifa, of TheOverdressed.com, and online retailer Avenue32.com in Bahrain's Green Bar’s headquarters.

Roberta Benteler, founder of Avenue32.comexplained to shoppers the novel concept of Avenue32.com which came to her when she started working with a young designer to gain experience in fashion. The concept for Avenue 32 is that it's a platform where designers can showcase their product in their own ‘shop in a shop’, accompanied by editorial.

Dana was dressed in Tanya Taylor while Roberta was dressed in Giles Deacon. The black brass rails were lined with the designs of JJS Lee, Charlie Brear, and Regina Pyo to name a few. The shoe ladder display was scattered with the sleek lines of Paul Andrew and the stunning designs of Alexander Lewis for Manolo Blahnik. The accessory section was draped in Degano and Elsa Marotta scarves, Venessa Arizaga necklaces and Lena Erziak clutches.

In the end, no one of course left empty handed, their giveaway bags contained a much coveted 10% discount card from Avenue32.com, Green Bar Body Oil, and Overdressed engraved William Di Carlo almond confetti all the way from Milano, because they know how to always end on a sweet note.



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