Moda Operandi have appointed LA based, cult illustrator Jamie Lee Reardin to animate the online trunk show experience from start to finish. Like a mini-fairytale, her impossibly elegant protagonist sees the runway show, whose front-row is complete with charming renditions of some of the industries most illustrious characters (I spy TTH). She naturally desires the dress, later logs on to Moda Operandi and clicks to buy in her size. On delivery of her coveted piece, just a few months later, she gives the camera a contagious wink! Moda Operandi s message; don’t dilly-dally; there is nothing to fear but the tragedy of missing that must-have piece.