Last week I had the pleasure to attend the re-opening of ORA boutique. They owners, Ahmad Al Reshaid and Marco De Nardi, have relocated the boutique from Omniya Mall in Salmiya to the mezzanine 1 of Salhiya Complex. A great decision they have made as I felt the boutique is more accessible now, not to mention the convenience of having a huge parking space all around the area.
The interior of ORA, which means "now" in Italian, is a mix of industrial and hip. The style selection is amazing and so unique I ended up buying a skirt and a vest. The selection is mostly representing Italian fashion brands, 13 to be exact and exclusively stocked at ORA, from new and emerging fashion designers with a focus on premium streetwear. Brands such as Carlo Contrada, who won the famous VOGUE ITALIA new designer to watch, Isabel Benenato, a Central St. Martin alumni who has unique edgy deconstructed designs using top notch natural elements like Italian pure wool and silk, Misuraca, who worked with British designer John Richmond and is known for its elegant designs, Avelon offers an uber-chic selection of pieces using interesting materials like viscose, silk, and wool ideal for women of all ages, Barbara Gongini, a Danish designer who studied and is currently working in Milano offers a selection of extremely edgy designs using simple cotton, and so much more.
ORA boutique's future plans includes regional expansion, I wonder where they're planning to launch next, as well as hosting various in-store events. Here's a quick look of the inside of the store.