Monday, April 15, 2013

When Life Gives You Lemons

I have received an e-mail from the representatives of ecru, a new Kuwait-based Homeware brand for those who enjoy simple luxuries, both beautiful and functional.

ecru girls shared with me this behind the scenes little teaser video of When Life Gives You Lemons. The full lookbook will be out by the end of this week, and the collection will be sold during ecru's invite-only launch at the pop-up shop at Dar Al Funoon on Tuesday 23rd of April, 2013.

The video has intrigued me enough to visit ecru's blog and find out more about what they have been up to. I came to know that they have designed ‘Carmen’, a hand carved wooden bowls lacquered in a special varnish and carefully silver leafed. ecru has also joined forces with the talented Sophia Edstrand of Sophia 203, whom I have previously featured on my blog here and here, to create an array of products that will add a little bit of fantasy into your life.  So expect exquisite embroidery techniques used on homeware and contemporary accessories.

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