LFW: Negarin

Those who love simple, pretty, and practical clothes and accessories will instantly connect with today's London Fashion Week post. Allow me to introduce you to a new brand called Nergarin. Educated in New York, born in Iran, and working in Europe, the label's Creative Director and Founder, Negarin Sadr is an artist with a head for business.

Nergarin's S/S 2013 collection combines the brand’s love affair of travel inspirations and practical clothing. For S/S 2013 shapes are charming, giving a nod to the whimsical mood of the 1930s and the 1960s. Think pin tucking, topstitching, and intricate collars on deco mosaic prints. Her designed pieces focus on clean, confident and versatile shapes in shades of milk, mushroom, and pale turquoise with injections of more vibrant Lobster tones. I loved the laser-cut shopping bags and the printed heels, they compliment the clothes so well. 

To find out more about Nergarin, please click here.

Lookbook photo credit negarinlondon.com