What happens when you incorporate fashion and art with images in .gif format? Nina Ricci and British artist Jo Ratcliffe worked together to create the brand's campaign for Autumn-Winter 12/13 accessories collection using animated gifts. The first "Gif Art" campaign is to celebrate the launch of the La Rue Bag, designed by Peter Copping, and showcases four iconic locations in Paris.
It's the first time that I see high-end fashion brand using such interesting technique in their marketing campaigns. And the results are magnificent. I also like the gathered details of La Rue bowl-shaped bag, it kind of accentuate the bag's unique shape.