Yup, you read that right. I was invited to Prabal Gurung's exclusive Fashion Show over the weekend, and yours truly was seated front row, sipping on my chamomile tea and wearing my comfiest jammies. Nope I'm not hallucinating. I was chosen exclusively from the Middle East by M.A.C cosmetics to attend and cover a virtual fashion show where Prabal Gurung presented his first online runway show hosted by KCD Worldwide’s new Digital Fashion Shows platform. This platform is an innovative information delivery system that provides a third way, along with runway shows and presentations, to deliver crucial fashion information to editors, journalists, and retail executives. It provides all the information and materials needed to review, cover and potentially buy the collection, just like a physical show, but each of the invited guests has a front row seat and behind the scenes access at their fingertips. Welcome to the new generation of fashion reporting and buying.
Prabal Gurung showcased his collection for Japanese brand ICB in an online invite-only event. Featured here are some of my favorite looks. I loved how the designer mixed bright hues with structured lines. Looked very uber-chic.