Last night I had the pleasure of attending an event hosted by Moda Operandi, which I have introduced on my blog previously here. Basically, MO is an online luxury fashion retailer that allows you to pre-order the latest runway collections from the biggest designer names in fashion including exclusive ready-to-wear, accessories and jewelry - immediately following their runway show. Which means, you get the "it" piece before it hits the shop floor.
The event was held at the presidential suite of Hotel Missoni's 17th floor. And as I stepped inside the suite's lounge area, I was immediately drawn to Moda Operandi's display of vintage Hermès collection (shown below), which I believe were sold out by the end of the evening.
The intimate and well-organized event started with a presentation about Moda Operandi by its Co-founder Áslaug Magnúsdóttir, which explained how the site works and how M’O shoots photographs and records videos of the complete designer's collection worn by MO models so that clients can get a detailed look of the piece before they place their order. The online Trunk Show runs for almost a week, and that's when you can pre-order the piece and place a 50% deposit. What makes the site different than other retailers is that many of the showcased items will never be available in stores. I guess it doesn't get more exclusive than that! Then the floor was open for Q&A session followed by dinner at the suite's terrace. And as the evening started to wrap up, the hostess held a draw for the event's stylish attendees and two lucky winners were randomly selected. The prize? TICKETS TO NEW YORK FASHION WEEK Feb 2012!! Isn't that fabulous!?! Congrats to the winners! And please do fill me in on your experiences!
Thank you to the lovely Ms. Fatema Al Gharabally for organizing the MO event and for having me as part of your evening. More pics are coming soon...
Beautiful set-up and breathtaking view at Hotel Missoni's presidential suite on the 17th floor
Hermès Birkin 30cm Rouge H Logo with Gold Hardware. Price tag? A whooping $12,500.
Hermès Birkin 35cm Etain Clemence Leather with Gold Hardware. Price tag? $17,500
Hermès Kelly black swift leather with palladium hardware. Price tag? $5,000
Inside those cute Moda Operandi boxes were not only yummy chocolates, but also a gift voucher of $200 for our first MO purchase.
From right Co-founder of Moda Operandi Áslaug Magnúsdóttir wearing color du jour
Loved this Matthew Williamson figure flattering and so-on-trend dress worn by MO representative