DOLCE & GABBANA has just opened its online store onwith YOOX, its global e-commerce partner. The men and ladies’ clothing and accessories collections will be available online in seven languages, via computer, mobile and social networks, plus delivery will be free for the first three months.
The purchase experience will have a strong editorial imprint since the DOLCE & GABBANA e-commerce platform will take an editorial approach to digital merchandising. The product catalogue interface will be flanked by a “shop-by-look” pagination, with the visual impact of a magazine. Photos can be viewed in 360°, and videos are integrated in the product cards. The Italian house’s narrative ability and value will interface with each individual market's language, culture and ethnicity. In China, the eStore will be launched on 8th August 2011, because of the importance of the number 8 in Chinese culture.