Check out the latest TV commercial by 52 Degrees for JF Scarves, a line of headscarves. It was made using a technique new to Kuwait and Arab advertising, which is "stop motion" where a series of still photo frames are used to form a moving picture. The commercial took 297 photos and hours of hard work. The people responsible for making it are a group of talented Kuwaiti young men. Bravo! I love it!