Introducing Ush

There are so many GCC designers and fashion entrepreneurs doing us proud by launching  their dreams. And  I always extremely proud showcasing them on my blog. Abeer Al Suwaidi is no exception.  The Emirati designer who was brought up in the capital of U.A.E., Abu Dhabi, majored in Communication Technology but always wanted to do something to make her feel close to her roots and so Abeer started designing Abayas as a hobby. Over the years this hobby grew and  the culture of abayas shifted from just being a tradition to a fashion statement  and started showcasing the charisma and confidence of today’s women. 

Believing in her motto of “aiming above the mark to hit the mark”, Abeer Al Suwaidi has created her own place in the industry: Ush Boutique. With it's captivating interior design, Ush Boutique is a showcase of over 30 renowned  designers of abayas, caftans, evening dresses, and accessories. Ush's style focuses on traditional pieces with a modern twist. "We are the only boutique in the UAE that has that many abaya designers in one boutique. Our designers are not only from the UAE, but from various countries of the GCC." Expressed Abeer.

People today recognize her as an independent woman who has always been brave in whatever she has done and is today a mentor to a lot of young girls.

Ush Boutique is located in Jumaira Dubai, near al wasel road and opposite to Emirates NBD Bank.