Friday, May 20, 2011

Dear Confashion: Kaen from KSA

Kaen is a luxury t-shirt brand that uses expressive designs portraying Middle Eastern Culture has just launched in Riyadh, Saudi Arabia. 

The brand plans to grow though developing brand awareness to strengthen it's appeal and relevance to it's customers. It plans to differentiate its self by marketing strategies, exclusiveness and high brand awareness.
The key message associated with Kaen brand is unique, upscale, preppy and expressive clothing. In the future Kaen plans to develop a complete versatile clothing line for both men and women.

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