Wednesday, April 13, 2011

Live: Burberry Beijing Livestreaming on Confashions

Christopher Bailey will be hosting the brand’s most innovative event to date, celebrating Burberry, Britishness, music and technology in China. Burberry will become the first luxury brand to use groundbreaking virtual image technology, combining live models with animated footage and life-like holograms with a fully immersive audio, visual and sensory experience connecting the physical and digital

For the first time ever in China, headline British band Keane will be performing at the event, celebrating the longstanding Burberry association with British music.

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