It gives me immense pleasure to introduce to you yet another new talent from our region, meet Reema Al Banna, the fashion designer and owner of UAE-based eclectic and playful line Reemami. Born and raised in the UAE, Reema began her career as a graphic designer. In parallel she pursued her passion for haute couture, she took up a two year fashion course at the prominent French Fashion University , ESMOD, before launching her dream label – Reemami.
A brand for the young and young at heart, Reemami’s ethos are fun, optimism, positivity and creativity. The brand identity is shaped by Reema’s love for vibrant colours and bold patterns, which give her line its signature style. "When designing this collection i was constantly in search for surprises. Inspired by everything and anything FUN such as magic or magicians, and a few glimpses of the fun fair. A lot of fantasy in the process too", expressed Reema. "I'm always looking to break the norm. The surprise aspect came in most of the collection, hence the random splits, the unusual cuts and a lot of hidden pockets".
I personally loved the pale blue jumpsuit with a small ruffle detail on the waist. Reema is poised to make her mark in the fashion industry. As they say in the fashion world, bring on the next collection! OK, I made that up. I can't wait to see what Reema has for us in her next collection.
Click here to visit Reemami's page on Facebook. You can also vote for Reemami as the brand has been nominated by Grazia Style Awards 2011 as best regional designer.