Wednesday, December 22, 2010

Guilt Free Starch

Whenever I visit Beirut, the first boutique I go to is Starch located in Saifi Village. Starch is the brainchild of Lebanese designer Rabih Kayrouz and Tala Hajjar Khalaf (Kayrouz’s PR & Marketing Manager), where they nurture and bring together the finest collections from the brightest up-and-coming fashion designers Lebanon has to offer.

Almost every 6 months, new designer are introduced. So I wanted to find out who’s been chosen this time. The boutique’s interior has been revamped since I last been there. I loved how the ceiling was covered in miles of what it looked like white wool threads to give the impression of starch I guess. There were leather handbags, accessories and some clothes on display by a group of different designers. One designer that caught my attention was Racha Elabbas. Her designs had a mix of eclectic Comme des Garçons shapes but with Marni-like colors. And to my luck, the designer herself was in-store (such a lovely person! Very down-to-earth She's featured in one of the photos below) so I chit chatted with her a bit about her collection, called Collection one, which was inspired by a coupled study of contemporary architecture and fabric. Think hand-painted and graphic-printed jerseys, silks, and wool in shades of blues, nude, grays, and blacks mixed using unexpected details such as pleats, laser-cut details, and draping.

Everything looked beautiful. The only drawback? Starch did not have an ATM/credit card swipe machine. I had to pay in cash and I hate it when that happens!

Scroll down to view or photos of Starch Boutique and Collection one by Racha Elabbas (by the way! Doesn't the model look like a younger version of Lebanese singer Fayrouz??). You can contact Racha Elabbas on (+961) 71 447430 or send her e-mail

5 comments:

Racha said...

Thanks a lot Mademoiselle Confashions for passing by Starch and for your interest in it! The blog post is fantastic!
Hope to see you there again!

Thanks!
Racha

Racha said...

Thanks again Mademoiselle Confashions!

I would like to add that the interior designer responsible for the Starch store revamp is Najla El Zein. The other designers featured at Starch are: Nadine Mneimneh (fashion), Emily Cremona by Deena Wassef & Rouba Mouawad (fashion), Rana Mikdashi (jewellry design), Margheritaby Ghita Abi-Hanna (bags & accessories design).

Thanks!
Racha

store windows on twitter said...

Thank you for sharing this. The more window displays and store interiors you show us, the better ! :-)
Keep up the good work. Thank you!

Confashion said...

Racha
Thank you for introducing me to your designs and the other designers' work on display. It was really a pleasure and see you soon ;)

store windows on twitter
I'm glad you enjoyed it ;) Thank you for your support :)

Anonymous said...

fairuz? definitely not!

LinkWithin

Related Posts with Thumbnails