When I first read about Al Othman's latest display, I had to go there and see for myself the creative concept "Let them eat Couture" which was designed by Al Othman in collaboration with Boutique 4. Cakes and cupcakes were covered in yummy looking and colorful frosting and decorated with long strands of pearls. And why should cakes and frosting take all the attention?! Gorgeous Loubs, Brunos, and other designer clothes were also part of the theme. Each designed area encourages you to enjoy the simple pleasure of shopping and savor the sweetness of retail therapy. I have to admit that Al Othman and Boutique 4 have really raised the bar for retailers in Kuwait. And that's haute!