Do you know what is Luxury Brand Status Index (LBSI)?
"The Luxury Brand Status Index (LBSI) is the only independent and impartial measure available of the value and equity of leading luxury brands to wealthy Americans, based on statistically meaningful data collected from wealthy consumers themselves. The annual Luxury Brand Status Index survey is a proprietary survey methodology and index developed by The Luxury Institute that guides our company-based subscribers. The LBSI incorporates four main "pillars" of value: consistently superior quality, exclusivity and uniqueness, a measure of enhanced social status, and a measure of the ability of a brand to make a customer "feel special" across the customer experience with the brand." (source)
Click here to learn more about the Knowledge of Luxury. Some fun facts that I came across include:
- Rich women want a Judith Leiber (not a Birkin) on their arm as the IT bag.
- Uber-wealthy say socially responsible brands catch their attention.
- High net-worth consumers name Lexus the Most Philanthropic Brand
- High net-worth consumers rank Tod's, Longchamp and Zero Halliburton the Most Prestigious Luggage Brands
Thanks to my fabulous reader lala for enlightening me and inspiring me to write this post, I wouldn't have known about it if it wasn't for her smart comment on one of my previous posts. I feel like my Fashion IQ level has jumped a few notches with this marvelous information. Thank you lala!